His 2006 cocktail kept the cold-blooded part – a cornerstone of Ian Fleming’s character – and added in a dash of On Her Majesty’s Secret Service’s sorrow. Hot on the heels of the overblown Moonraker, for example, For Your Eyes Only did the same thing during Roger Moore’s heyday.Īt the helm? Martin Campbell, returning after GoldenEye to do what he does best: reboot the Bond franchise to fit its era. In fact, it’s the third, maybe even the fourth, reboot that 007 has undergone, each one designed to recalibrate the series back to zero.

It isn’t the first time the franchise has tried to return to its roots. Casino Royale came up with the only logical answer: back to the start. Where could James Bond go after Die Another Day.